icould is not-for-profit. It has been sponsored in its initial development phase by an education philanthropist who believes it is important for people to be enabled to be the best that they can be. The icould storytellers give their time to tell their career story free of charge.
Working closely with employers, all 26 recognised employment sectors, trade bodies and trade media, we’ve collected more than 1000 authentic career stories from people who are telling their story of a career journey.
The films are not scripted or rehearsed. Each storyteller tells a story, edited into a film approximately four minutes long. A shorter version showing the film highlights can be seen both on icould and on our YouTube channel. Throughout the editing process, we have been careful to preserve the frank, unbiased and truthful qualities of the original interview.
We have also filmed stories of some ‘icatchers’ – career stories which provide an insight into eye-catching careers from known or public figures. These include MP Alan Milburn, television presenter Davina McCall, entrepreneur Richard Branson, actor Kevin Spacey and DJ Trevor Nelson as well as a number of musicians, actors and sports people. These stories demonstrate that achievement and success need not be limited by your starting point in life. All ‘icatchers’ relate how they have experienced twists and turns which are part of most career journeys.
But it’s not just about the celebrities. icould offers users an insight into the career journeys of over a thousand people, from all walks of life. We believe that there is something for every user to take away with them, whatever stage of career they may have reached.