IT’S OUR 2nd BIRTHDAY!
Happy birthday to icould! We launched icould two years ago this week and although we are still in our infancy, we are growing well and becoming better known. We’ve doubled the visitor numbers to icould.com in the past year and also now have icould content streamed on key sites such as Guardian Careers, Career Wales, Skills Development Scotland, TES and the Frog schools learning platform, extending icould’s reach to millions of young people, teachers, advisers and parents across the UK.
We’ve continued to add to our career videos and written content, with recent additions featuring advice on student finances and more practical tips for getting a first job. We’ve also created a new “˜Focus On’ area, designed to demystify certain sectors and types of work, exploring all the jobs and career possibilities within that theme.
Focus On Music was the first new area on icould.com sponsored by BlackBerry. Launched over the Summer, it looks at careers of people behind the stars in the music industry. Focus On Music profiles the unseen heroes behind a music star, for example Jesse J’s choreographer and music video director and Tinnie Tempah’s publicist and photographer. We wanted to show that you don’t have to be behind the microphone to have a successful career in the music industry and hopefully we give young people an insight into the breadth of careers within the industry. This area was launched in July and has attracted considerable media attention as well as several successful partnerships, one with the iconic NME which has resulted in an icould user being offered a work taster experience with the Editor. We have also created some new free teaching resources to complement this new initiative.
Speaking about Focus on Music Stephen Bates, UK MD, BlackBerry (RIM) said: “We’re proud to support icould and its commitment to young people through inspiration, encouragement and discovery. The UK has one of the most dynamic and exciting economies in the world and this project highlights just some of the career opportunities available in music and entertainment. The videos provide insight and advice, and are a great resource for young people considering a career in the industry”.
We’ve recently launched the next area, a Focus On Finance sponsored by Standard Life, which looks at the range of careers and skills needed in the financial sector, proving that you don’t have to be an expert with numbers to work in finance! We have a number of other areas in the pipeline, including a Focus on Media, which will launch in the New Year.
We continue to listen and respond to your feedback and are currently undertaking further research on the usage of icould.com to inform future developments. We really appreciate your input, so please keep your comments and suggestions coming in.
