The Focus On series
As part of the on-going development of the icould.com site we have introduced a new area which will provide a focus on specific career paths, sectors and industries. Each “˜Focus On’ is supported by a leading organisation, providing opportunities for joint branding and delivery of content that is beneficial to both parties. The series launched in July 2011 with a Focus On Music‘ supported by Blackberry.
“We’re proud to support icould and its commitment to young people through inspiration, encouragement and discovery. The UK has one of the most dynamic and exciting economies in the world and this project highlights just some of the career opportunities available in music and entertainment. The videos provide insight and advice, and are a great resource for young people considering a career in the industry”
Stephen Bates, UK MD for Research in Motion.
The current bank of over 1000 video stories and 200 articles will be aligned to any new “˜Focus On’ areas, adding relevant existing content to the specific sector or industry.
Focus On Basic Package
The Basic Package provides the opportunity to focus on your organisations specific area of interest, your own industry or wider sector, with up to 4 dedicated feature boxes bringing in newly generated editorial content, product or service related information, competitions and work tasters within your organisation. We will re-purpose existing icould video content, providing links to 5 videos and 5 articles relevant to your chosen Focus On area. The Focus On page will remain on the site for 12 months.
Focus On Corporate Package
In addition to all the benefits within the Basic Package, the Corporate Package includes one day of filming to generate new video content relevant to your Focus On sector. We will organise for our production team to spend a day within your organisation and produce six to eight high resolution videos featuring your staff or nominated participants.
These videos will be available throughout icould.com and featured within your Focus On page. You will be able to use this content for your own purposes, perhaps within your site to display the benefits of a carer within your organisation. We will also promote your “˜Focus On’ page on the icould.com home page for 1 month and feature it in our quarterly newsletter to teachers and careers advisers, through our social media site such as Facebook and Twitter as well as any of our other networks.
We can also create a Teaching Resource to reflect your Focus On page, helping to encourage teachers to use the content about your organisation with their lesson plans. Our Focus On Music resource provided BlackBerry with a presences within the classroom environment that they would not have ordinarily been able to achieve.
If you would like more information regarding our Focus On areas or discuss other ways that we could work together please feel free to send us an email via our Contact Us section.