Brand Builder – Georgia Hall

Strategic Marketing Consultant Georgia Hall studied fashion but now specialises in helping companies to build their brands.  Recently, we caught up with Georgia to find out more.

Tell us about the job you’re doing now?

I am providing consultancy marketing services for various companies, launching a premium sterling silver brand for the UK’s largest jewellery manufacturer as well as providing marketing consultancy for a top FX (foreign exchange) company.  Last year I was Head of Brand for Chelsea Football Club and prior to that I headed up the marketing for YO! Sushi.


What is the most exciting aspect of your work?

Making a difference to a business by successful marketing – even the world’s greatest restaurants need marketing and PR to keep their brand front of mind.


Would your classmates from school be surprised at what you’re doing now?

Yes because I was a bit of an artist at school and used to keep all my classmates entertained by doing a ‘Rolf Harris’ on the blackboard and everyone automatically assumed I was creative – not business – focussed.


Was there a teacher who had a particularly strong influence on you and if so in what way?

My Maths teacher who was called Mrs Winterbottom, apart from the fabulous surname she was very clever and her helpful enthusiasm is still memorable.


What school subjects were you good at and have any been surprisingly helpful later on?

I was good at Maths, English and Art which are all very handy skills to have in marketing and brand building.


How did you decide what you wanted to do after school?

I went to Art College and did a foundation course so I could experience a multitude of courses – Photography, 3D design, Graphics and Fashion – prior to making my mind up as to what I wanted to study for a degree.  I don’t do fashion or design anymore but my degree skills are very handy when working with creative companies, overseeing brand communications or when auditing a brand.


Did you take a gap year? Did it influence any decisions later in life?

No I didn’t because I was in too much of a hurry to get all of my studies out of the way.


If you went to university what was your university experience like?

I studied Fashion Design in a four-year degree course which meant that you had to find a lot of work placements during the course.  My best work placement was working for a fashion prediction agency based in Knightsbridge, I still remember the free passes to all the fashion shows and watching the lights on Harrods at night from the bedroom window.


What has been the proudest moment of your life so far?

My first job, which was illustrating for a fashion prediction agency in New York, a long way for a girl from Newcastle upon Tyne.  I had always wanted to go to New York and I am a firm believer you CAN do anything you want if you work hard enough.


Where do you see yourself in 10 years’ time?

Continuing to consult for various brands, writing books and eventually returning to illustration.


What advice would you give someone still at school who wants to do what you’re doing now?

Believe in yourself, everyone has unique talents;  treat your teachers with great respect and try to think of them as mentors.  Don’t waste your time sitting around thinking about it, just do it.  Mistakes are not a problem, inertia is.


Can you give us a link for more information? is my website.