Snowboarding to sports marketing

Stine Brun-Kjerdaas

Former Professional Snowboarder Stine Brun-Kjeldaas was top of her game, with two world championships and an Olympic medal under her belt, before she took up her present role as Creative and Sports Marketing Manager for Roxy Europe.  Here, she shares her career journey with icould.

Tell us about the job you’re doing now?

I’m working at Roxy Europe in the position of Creative and Sports Marketing Manager. In the sports marketing part I’m in charge of all Roxy athletes (surfers, skaters and snowboarders). I have team managers handling the athletes on a daily basis. My work is more activating them, creating editorial content around them, action photo/ film shoots, building campaigns for print, web etc., and making sure Roxy has the best girls’ action sports team out there.

I’m also overseeing Roxy snow and surf events. In the creative part of my job I’m in charge of the look and feel of the Roxy campaigns. I’m working on creative briefs for photo shoots, selecting photographers, location, stylists, hair makeup etc. I’m the creative lead on the Roxy campaign shoots, selecting images and then finally building the campaign. I work closely with the US as we try to keep a global creative direction, and often we follow what has been developed from their teams.

What is the most exciting aspect of your work?

We have a great team of athletes that are very inspiring, so I love working with them. I also really like working on photo shoots and seeing the final result. I enjoy travelling, and my work takes me to many amazing places!

Would your classmates from school be surprised at what you’re doing now?

I’m not sure. I never thought I would be doing this. But on the other hand I never really knew what I wanted to do. I really wanted to travel, work with people and do something creative in my job. So I guess I ended up doing what I wanted.

What school subjects were you good at and have any been surprisingly helpful later on?

I was pretty good at languages. I took English, German, French and a bit of Spanish. This has been very helpful as I work in an international company and travel a lot. My mother tongue is Norwegian, but I mostly work in English or French.

How did you decide what you wanted to do after school?

I was actually approached by a snowboard company the year I graduated from gymnasium when I was 19 years old. I was winning everything in snowboard competitions on a Norwegian level, and they wanted to sponsor me and sent me out on the World Tour. I thought I’d do this as a gap year from my studies just to get some experience and decide what do later in life. I ended up being a Professional Snowboarder for over 10 years with two world championship titles, X-Games gold and an Olympic silver medal. When I ended my snowboarding carrier, Roxy (my clothing sponsor) offered me a job as Team Manager for the snow team. I think the travels and life experience I got during those years as a Professional Snowboarder have given me a solid base of everything I’m doing today.

Did you take a gap year? Did it influence any decisions later in life?

My ‘gap year’ changed my life.

If you went to university what was your university experience like?

I studied Culture and Communications at the same time as I was snowboarding. It was great getting some mental input at the same time as focusing on my sport.

What has been the proudest moment of your life so far?

Giving birth to my daughter.

Where do you see yourself in 10 years time?

No idea! Life can change so quickly! I keep an open mind and let my heart guide me!

What advice would you give someone still at school who wants to do what you’re doing now?

It is hard for me to say, as my road to this position was a bit special. But if you want to do marketing for an action sports company, you need to understand the culture and lifestyle of action sports. Studies in sports marketing will be helpful. Being updated on youth culture and social media platforms will be a great asset to have. If you want to work in an international company and travel, the best thing to do is learn languages. For the creative part knowledge in graphic design and related computer skills is good to have. Management and leadership courses are also good.  We have interns doing their work training with us all the time. I think this is a very good opportunity to get a job later in the company.

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