Working for EMI: Amit Ginbar, Digital Coordinator

Amit Ginbar is the Digital Coordinator for the Catalogue Department at EMI. His role involves establishing and managing digital marketing campaigns across EMI Catalogue & Commercial Marketing as well as the labels EMI Gold, Blue Note Records and EMI TV. We found out a little more about what it’s like to work at one of the world’s most famous record labels.

What is the biggest challenge you have at the moment?

My workload – there’s not enough time in the day and no one to delegate work to.

What is the most exciting aspect of your work?

Working with artists/musicians you respect and liaising with artist/ artist managers, of course there’s also the usual Music industry perks like working on global projects such as Pink Floyd.

How does technology help you do your job?

It gives me the necessary tools to communicate with artist’s fans and colleagues in varied ways.

What do you know now that you wish you had known earlier in life?

That artist managers are much more relaxed than I had ever thought they would be.

Has anyone been a mentor to you? What lessons did they teach you?

My line manager, he has taught me a lot about digital and the working environment in general.

Was there a teacher who had a particularly strong influence on you?

Mr Rollingstone… he was the nicest person to ever walk the earth.

What school subjects were you good at and have any been surprisingly helpful later on?

I was good at English, IT and Maths and I think all have been helpful later on.

What’s your dessert island essential that you couldn’t do without?

Bob Dylan’s Blood On The Tracks

Have you ever regretted something you didn’t do?

I should have studied harder at school, kept to a strict “Ëśread one book a week’ regiment and pursued music at a much earlier stage in life.

What was the proudest moment of your life so far?

Working on the current Why Pink Floyd? Campaign.

Where do you see yourself in 5-10 years time?

Hopefully slowly working my way up, but still keeping a job that involves a lot of practical work, rather than delegating and meetings.