Creative Director

Creative Director


Pedro Inchenko and Johnny O

00:00:01 Pedro: I’m Pedro Inchenko, I’m a hairdresser. I’ve been hairdressing since I was 16 years old. I’ve been in the industry for 13 years.

00:00:08 Johnny: My name’s Johnny, I’ve been hairdressing since I was 16.

00:00:11 Pedro: We’ve actually owned our own business for the last year and a half.

00:00:15 Johnny: We always wanted to have a business together. I think there’s only so much you can do within a company. There is times when you have to spread your wings and fly. My father is the kind of character who felt that you should always work for a living so as a child I did everything. I was a builder’s assistant, I was a butcher’s assistant and the one thing that I did which I enjoyed was a barber’s shop and I worked in a barber’s shop for Saturdays and that kind of led me towards becoming a hairdresser.

00:00:44 Pedro: I never really had a vision of exactly what I wanted to do as a child and I think that’s possibly quite a common scenario to be in. When I went to school dyslexia wasn’t really something which was understood. I found it frustrating to read and write so my main subjects that I liked was maths and art. And I think purely it’s just because they didn’t involve the things that I struggled with. I actually chose to be a chef and I applied to college and I went for one day and I didn’t like it and the next day I became a hairdresser.

00:01:21 Johnny: I was an apprentice so I worked within a salon within a unit servicing clients, shampooing, conditioning. Really the backbone of the salon to help the salon service the clients the way they deserved to be serviced. So, my training period was quite long. I trained for three years and then towards the end of our training, shall we say, there was a programme where you trained to do certain exams and then you qualify and you become a stylist within the company. And myself and Pedro, it just so happened that our journeys met at that stage. As soon as you get through these tests and you’ve finally passed, it’s almost like a sense of relief because you’ve hit like a stepping stone, you almost feel like you’ve completed something, you’ve achieved something, and that, for me, was the pinnacle of my training and I’m sure the pinnacle of your training. But, on my very first day when I qualified, I’ll never forget it. I got there half an hour early, shoes polished, outfit ironed, hair done, half an hour early. Where I was used to taking like three or four hours to do this hair cut which is perfect and really, really clean and, you know, all of a sudden I had to do it in 45 minutes. For me it was like, I had like three clients back to back. But I just remembered I was so physically, I was like, “Please, take me back to staff training, I’m not good enough, I can’t do this.” Throughout your career you’ll always have, you know, benchmarks and that was like, I’d say, one of my biggest learning curves.

00:02:46 Pedro: Our paths have been very different. I chose a very kind of managerial route, you know, so there was kind of, be a manager or be a creative director. You know, so, my focus has always very much been on numbers but Johnny’s focus is very much, you know, on creativity.

00:03:05 Johnny: I love, I love our craft, I love what we do. I could cut hair at one o’clock in the morning, at seven o’clock in the morning. It wouldn’t bother me. And I think that once you find something that you’re passionate about, I don’t think there’s anything to stop you. I think, I remember a couple of times when I was training where I’d go home crying because I’d had enough. You know, I couldn’t take it, I wasn’t good enough, I’m never going to be good enough. But, you know, the door has to open again tomorrow and you have to get up and you have to do it again. And that’s, there was a very, very clear part in my path which was very difficult for me personally.

00:03:40 Pedro: Whenever we look at scenarios which could possibly knock our confidence, I think we always remember that we’re learning from every single scenario that we’re coming across in life. It’s kind of, it makes you grow and it makes you learn and I just think if you have that attitude towards, you know, your career and your life then I think you can only ever move forward.


Johnny is joint owner of Sejour hair salon. He worked his way up, starting as an apprentice and learning all aspects of the business. He found the training tough, often feeling he wasn't good enough. "But, you know, the door has to open again tomorrow and you have to get up and you have to do it again".

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average salary

The UK average salary is £28,758

average weekly hours

There are 37.5 hours in the average working week

36%  male  64%  female 

The UK workforce is 47% female and 53% male

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Job holders in this unit group plan, organise, direct and co-ordinate the activities and resources of hairdressing salons, beauty treatment and similar establishments.


No formal qualifications are required for entry although entrants usually possess a BTEC/SQA award, an NVQ/SVQ in Hairdressing at Level 3, an apprenticeship and/or relevant experience.


  • Determines staffing, financial, material and other short- and long-term needs;
  • Controls the allocation, training and remuneration of staff;
  • Provides clients with information and advice on styles and treatments, and resolves any complaints or problems;
  • Ensures clients’ records are maintained;
  • Undertakes and/or directs hair treatments and/or beauty therapy;
  • Checks and maintains any equipment, and ensures that all safety requirements are met;
  • Demonstrates, advises on and sells hair and/or beauty products;
  • Ensures financial accounts for the business are maintained.
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