Whilst studying History and Politics at university Jonathan E became Student Union President and soon found his passion for public relations. Now, as a Board Director for award winning London based PR agency Clarion Communications, Jonathan describes his job as "what could be seen really, as the nice side of public relations".
More information about Advertising and public relations directors
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The UK average salary is £28,758
There are 37.5 hours in the average working week
The UK workforce is 47% female and 53% male
DescriptionAdvertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.
QualificationsEntry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.
- Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
- Defines target group and implements strategy through appropriate media planning work;
- Conceives advertising campaign to impart the desired product image in an effective and economical way;
- Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
- Stays abreast of changes in media, readership or viewing figures and advertising rates;
- Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.