Sales Director
Certus Sales

Sales Director
Certus Sales

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Robin Popham

00:00:03 My name is Robin Popham and I’m Sales Director and co-owner of Certus Sales, the specialist sales recruitment firm. I’m sales director so essentially I’m responsible for all sales and profit for our organisation, specialist sales recruitment firm so I look after 25 guys across London, Reading and Leeds with expansion plans for, you know, Birmingham and Manchester in the future as well. So, it’s all about motivation, coaching, closing business and just making sure that, you know, we’re as successful as we possibly can be. So, selling targets for the overall business, working with my managing director to make sure we achieve our wider business objectives but, as importantly, working with our guys to, you know, ensure their motivated and achieving their own personal goals as well.

00:00:54 I was your lovable rogue, I was very naughty and never nasty. I was quite bright at school so, you know, I wasn’t book smart but I was, you know, quite street smart, quite intelligent and knew how to get around the system and the processes. So, I sort of bucked the system but I loved it, I loved the whole sport side of things and, you know, the friends and that sort of thing. So, yeah, I mean, I loved school. I don’t know whether my teachers would have loved me.

00:01:24 So, I didn’t have a master plan but I knew that I was going to be massively successful and for me at that time that was lots of money, fast cars, you know, nice girls, you know, the whole sort of, the dream, I suppose, from a business point of view. But I didn’t know how I’d arrive at that. Plus I was playing rugby to a high standard and I felt to myself that, you know, the top guys at the top of their game at that time in rugby, the Lawrence Dallaglio’s were earning £100,000-£150,000 a year and I was thinking to myself, “Well, my Dad’s earning a lot more than that, that doesn’t seem like a great deal of money.” Plus your life span in professional sport is finite so and plus I wasn’t at that level so I just thought, you know, I want to go and carve my niche elsewhere.

00:02:11 And I didn’t know what it would be, but as a chance meeting with one of my sister’s friends, he was in sales, he was ultra slick, had a nice sports car, you know, really, really popular, charming guy. And I really got on well with him. He said, “Well, look, Rob, you know, why don’t you come and have an interview with us,” and this was sort of 16, 17 and I said, “Yeah, I’ll come down,” and two hours later I got the job. So, you know, and that was at a company called West Coast who are a billion pound IT distribution firm now and yeah, so that was that.

00:02:50 I think the transition between being a bit of a bad boy at school to, you know, being thrust into a professional sales environment was, you know, quite a big leap. You know, your behaviours totally change and the fear of failure, the fear of, you know, not being successful at that point for me and for, you know…to prove to my family and my Dad in particular, you know, that I could be very successful was there and that’s sort of how the transition came about. That said, you know, I wasn’t…it wasn’t like a duck to water. It took a lot of time and energy, it’s still taking a lot of time. You know, you’re always improving, getting better, always have to work harder, work smarter, be more creative, but, you know, I think that those factors altogether helped me.

00:03:44 You know, my Dad would say, you know, a little bit more considered, still a bit wild but very, very proud of what I’ve achieved and I think that he perhaps, you know, he’s getting on a little bit now so I think he probably, you know, can relax a little bit more and safe in the knowledge that, you know, I am being successful and I am going to be massively successful and I think he’ll enjoy watching that.


Rob P is Sales Director of Certus Sales. "I was your lovable rogue, I was very naughty and never nasty." Rob feels he has got his success but "it wasn't like a duck to water. It took a lot of time and energy. You know, you're always improving, getting better, always have to work harder, work smarter, be more creative."

More information about Marketing and sales directors

average salary

The UK average salary is ÂŁ28,758

average weekly hours

There are 37.5 hours in the average working week

65%  male 
35%  female 

The UK workforce is 47% female and 53% male

Future Employment

Future employment?

? Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.
Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
  • Liaises with other senior staff to determine the range of goods or services to be sold;
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products;
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities;
  • Controls the recruitment and training of staff;
  • Produces and/or assesses reports and recommendations concerning marketing and sales strategies.
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