Head of Communications and Marketing
North East Lincolnshire County Council
Sarah M is Head of Communications and Marketing for North East Lincolnshire County Council. "We put out lots and lots of news releases in our team to make sure that we're getting all the positive stories about the council and all different activities that are going on all around the council out there, to the local media or maybe even national media if we think it's of interest to them. I've worked in the media for all my working life. I continue to be excited about it and I continue to want to go into work every day and make a difference with what I do and it is very satisfying."
More information about Public relations professionals
Check out 14 videos about this career
The UK average salary is £28,758
There are 37.5 hours in the average working week
The UK workforce is 47% female and 53% male
DescriptionPublic relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
QualificationsMost entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.
- Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements;
- Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material;
- Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation;
- Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.