Commercial and Marketing Graduate
Pentland Brands Ltd

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"I always wanted to work in a global company, always wanted to travel." Ashley has a long-standing interest in fashion and built up her work experience while studying for a degree in international business management with French. She found out about Pentland at a graduate fair and is now on its graduate scheme.

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Check out 13 videos about this career


£32,240
average salary
The UK average salary is £27,011
39
average weekly hours
There are 39 hours in the average working week
47%  female  53%  male
The UK workforce is 47% female and 53% male

Future employment

Description

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Qualifications

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Tasks

  • Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
  • Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
  • Collates and interprets findings of market research and presents results to clients
  • Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
  • Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
Employment by region
Top 10 industries
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IndustryJobs
Wholesale trade13,095
Retail trade12,973
Auxiliary† services12,957
Public admin. & defence11,918
Head offices, etc8,939
Employment activities6,371
Real estate 5,854
Financial services5,692
Health 5,637
Services to buildings5,559
Employment status

Where to go next

Pentland Brands Ltd

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Gail D

    Time Code Ashley Waterhouse Commercial & Marketing Graduate My name's Ashley Waterhouse. I am on the graduate scheme here at Pentland. I just started. My job involves going around the company over two years. Up until Christmas we're just doing inductions and little projects across all the teams, sort of getting to know all the brands and the company. I've done a lot of work experience. I was always interested in fashion. First thing I did is just for a small PR company, did a week's work experience at London Fashion Week. I then did an intern-ship with Closer magazine, in their Fashion and Beauty Department. From there I then got contacts to go and do another intern-ship at Grazia magazine. I then did a few weeks' work experience at Mulberry. In the middle of university, because I studied French as part of my degree, I went to Paris for year. I worked for a French fashion house as well for six months in communications. So I guess that was my first sort of like full-time proper job. The company was just full of people that worked from all over the world, so that I think the experience of being sort of like a multi-cultural environment, was just invaluable. Interviewing in French, when I hadn't even really interviewed for jobs before was obviously extremely terrifying. My first interview in French, I just didn't know how to handle the situation or what sort of questions they would ask at all. And my French and I just messed up massively and it was horrendous. It was probably the worst interview of my life, but from there I then had three or four more interviews afterwards for different companies and I think I really learned from, unfortunately it happened to be the one I wanted the most first, but I really learned from that disaster. Always wanted to work in a global company, always wanted to travel and I think whilst that experience in France was a little bit difficult at the beginning, it probably made me realise, I said how rewarding it is to then be able to communicate successfully with everyone from different nationalities and to have friends and stay in touch as well with people from all over the world. That is probably one of the reasons that I'm also attracted to Pentland because they've obviously got offices in 60 different countries around the world. My mum has been through quite a few jobs, She never went to university. She worked at Marks & Spencer's finance for a little while. My dad was in the RAF and then he went back to university actually at the age of 40, to go and study civil engineering. My mum and dad are split up, so my mum always sort of was one that brought me up. I think my parents have always been very supportive and wanted me to do well. But I think I've done it more off my own back rather than them ever pressurising me. I was always going to be quite independent and I always have been. I think there is a bit of a common misconception that if you don't have a business degree, you can't go and do graduate schemes and actually this has proved that I'm the only one that did business on the graduate scheme out of five of us,. So although the knowledge is obviously quite useful and the skills that I've got from it as a degree, are, you know, beneficial. It's not the be-all and end-all to get a graduate scheme. I actually found out about Pentland, going to a graduate fair. Pentland's application process was a lot more simple than other companies'. I think the graduate scheme's lived up and beyond expectations. Since I've come here, we've met with so many amazing people that are quite high up in the company, that I know in other companies probably wouldn't give the time of day to people that were at the bottom of the food chain. We've worked on some really interesting projects and so you actually feel very valued and you feel as though your opinions are actually going towards something beneficial and something that will be taken into account and used. I'd probably give myself the advice not to worry before something happened. When you're doing the process of applying to university, you're worrying that you're not going to get the grades. You worry that you're not going to be good enough to get an interview and to be considered. You worry you're then not going to get your A Level results and you worry that if you don't get them, what's going to happen. I think going to France, I was worried about going and didn't necessarily want to go and it turned out to be the best experience of my life. You worry about starting a new job and it's turned out to be amazing and so I think probably best advice is to not worry about something until it's worth worrying about or actually happened. END  

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