Commercial and Marketing Graduate
Pentland Brands Ltd

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"I just followed what I was interested in, so at every juncture I just picked the things that I wanted to do."After a combined honours degree, Dan went travelling before applying to Pentland's graduate scheme. He now works for the outdoor kit brand Berghaus, finding new retailers to stock its products.

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More information about marketing associate professionals

Check out 13 videos about this career


£32,240
average salary
The UK average salary is £27,011
39
average weekly hours
There are 39 hours in the average working week
47%  female  53%  male
The UK workforce is 47% female and 53% male

Future employment

Description

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Qualifications

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Tasks

  • Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
  • Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
  • Collates and interprets findings of market research and presents results to clients
  • Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
  • Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
Employment by region
Top 10 industries
for this job
IndustryJobs
Wholesale trade13,095
Retail trade12,973
Auxiliary  services12,957
Public admin. & defence11,918
Head offices, etc8,939
Employment activities6,371
Real estate 5,854
Financial services5,692
Health 5,637
Services to buildings5,559
Employment status

Where to go next

Pentland Brands Ltd

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Ronnie G

    Time Code Dan Taylor Commercial Graduate Dan Taylor. I work for Pentland Brands. My current job title is a Commercial Graduate and I'm currently working in Berghaus field sales. The company is full of people who are happy to help, happy to talk to you about anything and that's something that is definitely, definitely very valuable, When you come into a company you don't know anything. You have to ask every single question about every single detail to get to the bottom of it. So the great thing about where I work is that you're encouraged to do that. This is what I would say is my first proper job. It's probably like my seventh or eighth job in total. When I was 14, I was a child minder but then I started working in a local hotel. Worked on the student bar when I was at university, which is definitely the best job you can ever have. I worked for Capital Radio, just sort of like marketing. I was also kind of like a painter and decorator as well for a little bit, which was pretty fun. When I graduated from university, I was pretty committed to going travelling, so I took a bit of time out and the way that I paid for that was to get three jobs that I worked simultaneously on zero hour contracts. My parents are supportive of me. They know that I want to travel, they know that that's something that's really important to me. I went to a comprehensive school in South Wales, not very glamorous at all. I just followed what I was interested in, so at every juncture I just picked the things that I wanted to do so when it went to GCSE, I did drama, I did PE, I did history alongside the core subjects and I would wholeheartedly encourage everyone to of that. You get one opportunity to study things, study what you enjoy. Don't study what you think you should. You spend a lot of money, you will rack up a lot of debt when you are at university. You will spend a lot of money doing it. Do it for the right reasons. Do it because it's something you want to study and something that you enjoy, I would say. People say, ah how do you know, how did you know what you wanted to do? It was like, that does anyone at 24 know what they want to do, because I still don't know what I want to do. It's like I'm just doing a job and I like my job and it's great but to know what you want to do, it's just like it is like it's phenomenally difficult and the assumption is that if you do start down a particular route, then you can't then like sort of jump off it and go sideways. Breadth of experience is always valuable. You can always bring something new to the table if you have something to lean on. At least I'm getting experience, I'm my biggest barrrier to myself. I always expect more from me than anyone else. The biggest thing that I've learned is that it's OK not to know. So I spent ages trying to like work out like a career path and a plan and this is where you need to be and I need to have done this, that and the other and I've worked out that actually, for me, being slightly more reactive is better. Part of the reason I took this job was to get a holistic sort of view of a company and so that I'd get pumped round different departments and that's what I like. I like to explore different things because I still don't know what I want to do. That's the best thing about this job is that like I've never felt more balanced because I've never felt less like I've needed to have a very clear idea of what I'm doing. People are very, very happy for me to just sort of, you know, why don't you go do that, why don't you apply for a job here, why don't you do that? So if I was speaking to my younger self, I would say, do what you want to do, study what you want to study, spend time doing the things that you enjoy. END  

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