Frances has responsibilty for publicising the work of the Britten Sinfonia Orchestra. She studied music at University and is a flautist by training but realised that she was 'not one of the best'. She feels her job will give her opportunities in many areas of the Arts. She sees the most exciting part of her job as talking to the public and gaining feedback on the work of the orchestra.
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Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
- Collates and interprets findings of market research and presents results to clients
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
for this job
|Public admin. & defence||11,918|
|Head offices, etc||8,939|
|Services to buildings||5,559|