Currently WPP's Development Director, Peter D is a global marketing professional with 35 years experience, having worked on and/or developed many of the world's most recognised brands, including EGG. A career advisor recognised that a career in marketing would allow Peter to combine his natural talents with his love of business.
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Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
- Collates and interprets findings of market research and presents results to clients
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
for this job
|Public admin. & defence||11,918|
|Head offices, etc||8,939|
|Services to buildings||5,559|
Where to go nextWPPSector Skills Council for Creative and Cultural skillsAn overview of information for creative and cultural industries
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