Sandy M was initially encouraged by his parents to study Biology and although he decided to study it at The University of Edinburgh, he felt that it wasn't for him. His first job was with a London publishing company but he felt he wanted to return to Edinburgh. He joined Standard Life on a temporary contract in the Marketing team and realised that it brought together his passion for writing and communications.
Check out 14 videos about this career
DescriptionPublic relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
QualificationsMost entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.
- Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements;
- Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material;
- Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation;
- Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
for this job
|Head offices, etc||18570|
|Food & beverage services||4164|
|Public admin. & defence||1663|
|Computer programming, etc||1479|
|Sport & recreation||1255|