Sophie really enjoyed languages and journalism whilst at school. Her first job was with the accountancy firm, Deloitte, before she went to university. She loved the experience of being in a large company. She studying International Management and French at university. She went into Public Relations after university before moving to an in-house Communications role at Freshfields.
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DescriptionMarketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
QualificationsThere are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements;
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs;
- Collates and interprets findings of market research and presents results to clients;
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments;
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
for this job
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