Clare D works as a Healthcare Product Marketing Manager in Bristol. She began her working life as an apprentice engineer, after asking her careers advisor for something that she did not think he would be able to produce. Frustration at having little to do lead her to university to study an MBA, and a subsequent carerer in marketing.
More information about marketing associate professionals
Check out 11 videos about this career
Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
- Collates and interprets findings of market research and presents results to clients
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
for this job
|Public admin. & defence||11,918|
|Head offices, etc||8,939|
|Services to buildings||5,559|
Where to go nextSkills Council for the Creative and Cultural SectorInformation and Statistics on the Creative and Cultural Sector
- Curriculum Subject
- Job features
- I like
- My job involves being
- Working lifestyle
- Interaction with others
- Job type(s)
- Influences & Choices
- Education/work pattern(s)
- Turning point(s)
- First job influence
- Personal influences
- Job location
- South West England
- Enterprise types