About us
About us
icould.com uses the power of personal stories to inform young people’s career choices.
Run by the Education and Employers charity as part of Inspiring The Future, icould.com can be used as a standalone resource or to support Inspiring The Future’s core activities.
Free and simple to use, icould.com features over 1000 videos of people talking about their careers – explaining their job role, career path, and how different factors have shaped their direction.
Videos can be filtered by job type or subject and cover a range of sectors and levels, encouraging young people to draw links between school subjects and jobs, and discover opportunities they may not have known about before. Exploring these real-life stories also enables students to tap into perspectives beyond their existing networks or take inspiration from situations that reflect their own experiences.
To complement the videos, the site features a range of written guides covering issues such as GCSE options and university choices; exams and revision; and finding and applying for jobs.
icould.com launched in 2009 and became part of the Education and Employers charity in 2019. As an established careers education resource in secondary schools, the site helps schools achieve a number of Gatsby benchmarks. Resources support a mix of individual, group, and whole-class learning and are used in careers and subject lessons, form times, assemblies, careers events, and with alternative curriculum students.
You can read more in the University of Derby report, Making use of icould: learning from practice.
icould’s reach is further extended through a syndication programme with careers education suppliers. Videos are also available on the icouldstories YouTube channel.
Over the years, icould.com has partnered with a range of innovative projects. Using the LMI for All API (now closed and latterly funded by the Department for Education), the site featured relevant labour market information below each video. Datasets such as salary, gender split and future and regional employment – as well as more detailed job data – were presented in simple graphics, with explanatory text to provide context. icould also developed the first digital version of the Buzz Quiz which drew links between personality and careers.
Looking ahead, icould.com continues to explore new ways to bring careers to life and engage young people about their futures.
What icould users say
“It gets students thinking about where the subjects they study can lead. Learning about other people’s experience and broadening their knowledge about career choices.”
“Great for students to visualise what a job is like and get a first-hand account.”
“ We love this website – Heads of Departments have been using the site to promote their subject to Year 8 who are starting to look at their pathways. A really valuable, extremely simple to use and informative website.”
“Thank you for creating this. It has really helped me with choosing my future job and has changed my mind on some things.”
“It has put me in the direct direction for me.”
