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Internal Communications Executive
Suntory

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My name is Denise.

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I work in West London at a company called Suntory Beverage.

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I’m an internal communication executive, so I work in the HR department.

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I would just say we are a global company that produces really popular drinks,

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so Lucozade,

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Orangina, Schweppes.

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My day-to-day includes creating content

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for my company, which includes

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making posters or newsletters, putting it on

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the TVs in our office and sending

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emails to everyone, including the CEO, which is pretty cool.

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I can also work with the PAs,

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which is personal assistants for like parties for employees,

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and I also contribute to the wider

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European region with those tasks.

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Strengths would be writing, for sure,

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creativity, being agile as well

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is very important. Being a people person, so speaking to different people,

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people who are higher up as well, communicating

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with them or their personal assistants.

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And I think also being able to take criticism.

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I think that’s very important.

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I really enjoyed the creative side of school.

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So like PE, drama – best in the business.

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English and maths, I was very bad at, but I didn’t know

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I was bad at it until I found out I had dyslexia

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and that’s why I struggled so much and I just thought that I wouldn’t need it.

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So I didn’t really pay attention

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until I started working and I realised how important it is.

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GCSEs I really did not like it and I think it’s because I struggled

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with reading and writing, so I just made up excuses.

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I just said, ‘I do want to do it,’ or I just felt very overwhelmed.

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And I think that’s what made it very hard for me to get the grades that I thought

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I was going to get – that I prayed for, that I didn’t get.

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But I wish that I was more vocal about me struggling in school as well.

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I chose drama, I chose business, I chose

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Spanish and I had to do science, maths and English.

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I didn’t think Spanish would be useful, but it really is.

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So I work in a European team and I translate English into Spanish

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and French, and I wish I paid attention more in Spanish

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because now I’m learning Spanish with my team

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so it makes like work a lot easier.

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I studied BTEC business level three extended diploma,

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which is worth three A-levels,

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and then after that I went to a digital marketing apprenticeship.

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I got help when I became an apprentice and my apprenticeship done

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an exam for everyone

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and you found out how you can learn what are your strengths, what your weaknesses are.

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And that’s how I found out that my weaknesses were in writing and reading.

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I’m a very visual learner, so colours big text and pictures.

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And then I found out that I was dyslexic, so it made sense.

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Only when I’m 21, but it still made sense.

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When I finished college, I was so excited –

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I got offered an apprenticeship at digital marketing with Mindshare,

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and Covid came and I got into retail because it got postponed for six months,

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and after the six months was done, I went to be an apprentice –

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digital marketing at a media agency

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and that was really, that was really good.

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And then through my apprenticeship, I met another company

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called Asperination, and then I met Lucozade.

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So jump, jump, jump.

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My advice to young people would be to network

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because that’s how I got all my opportunities

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and don’t be disheartened if you don’t always get your first option.

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I feel like

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we’re so set on – this is my A-plan,

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this is my Z-plan – that

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you can miss opportunities by just focusing on one set plan all the time.

 

“Don’t be disheartened if you don’t always get your first option…you can miss opportunities by just focusing on one set plan.”

Denise has found all her opportunities through networking. After becoming an apprentice, she discovered she had dyslexia and now wishes she’d been more vocal about her struggles at school.

More information about Public relations professionals

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£40,040
average salary

The UK average salary is £29,813

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33
average weekly hours

There are 37.5 hours in the average working week

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38%  male 
62%  female 

The UK workforce is 47% female and 53% male

Future employment

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Description
? Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
Qualifications
Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.
Tasks
  • Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements;
  • Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material;
  • Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation;
  • Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
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