icould is about inspiration, encouragement and discovery. The idea is to help you make the most of your potential and talent, by showing how others have used theirs.
Thinking about work can be exciting, confusing, daunting and just plain scary. Opportunities may also appear scarce, especially at the moment with the doom and gloom messages about the recession. This is why inspiration and encouragement are particularly important, so you can act positively, creatively and with optimism.
We’re not seeking to replace face-to-face support, but if you are a student, career starter, career changer, careers’ professional, parent, teacher or employer, we believe that icould is an important resource for you.
icould gives you the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.
There are a few stories from well-known people too – ‘catchers’, as we call them. Like all of the other icould storytellers, they talk of the times they’ve messed up, had difficulties and set-backs. They also talk about their opportunities and experience of achievement and success. The video stories – as well as articles – talk about real issues, such as problems at home, taking a year out, failing exams and coping with redundancy. So it’s not just career ideas that you’ll find on icould.com.
Finally, you can use our unique tag map, to search dynamically across all of our themes.