Since launching at the end of 2009, we have quickly developed a strong reputation for producing and delivering high quality content. Our visitors have doubled in the last 12 months and we predict a similar expansion over the coming year.
Our ongoing strategy is to focus on our strengths, working with organisations to produce firsthand accounts of career stories that share know-how and experience. The value and benefit of our content has helped us to earn the respect and support of key organisations and build lasting relationships with important influencers and key players within the Education and Information, Advice and Guidance fields.
Results from a recent study of icould, conducted by the Association for Careers Education and Guidance (ACEG) found:
“There is a huge enthusiasm for the Focus On Music feature, with all schools and colleges intending to promote its use within Music departments”
This kind of feedback helps to display that the Focus On feature areas are an effective way of encouraging young people to pursue careers and perhaps become the future leaders within your sector.
Our goal is to inspire our users and to widen their horizons. Through our partnerships we create content that inspires our users to think about careers they may not have otherwise considered. Our Focus On areas have help users to find all of the content related to their desired career choice all in one place. We want to make it as easy as possible for users to navigate their way quickly and easily to the information and advice most relevant to them.
We do not use direct advertising on our site, we prefer to offer a range of options designed to give our users a fuller and richer experience, linking to further information and content that is relevant to our supporting organisations. Our aim is to work with a select number of organisations who share our values and can help to enrich the experience our users. We develop partnerships that we hope will deliver long term mutual benefits.
Working with icould means you can:
- Demonstrate your commitment to the future of young people
- Encourage the current generation of school-leavers and graduates to persevere with their dreams and aspirations
- Help us provide inspiration and hope to future generations
- Raise awareness of your organisation to your future employees