Fitness Instructor and Co-Founder
Immersive Gym Co (exercise software)

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My name is Ava. I’m a fitness coach

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and a co-founder of a technical exercise environment, I’m a personal trainer.

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I also train other instructors to be teachers.

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And I have my own swim school, so I teach swimming to children and to adults.

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And then my co-founder side is I run a business with my husband

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where we bring innovative technology and we make our own software

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and collaborate with rowing machines and bicycles and fitness machines

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to bring software to you so you can cycle and row, according to software.

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It’s like the Peloton, but for rowers.

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I loved my sciences, always fascinated by the anatomy of the body

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and always interested in the psyche of the people,

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that field was interesting for me, so I did the sciences and the maths,

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which was my thing.

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And then I went to the university to Wits University in Johannesburg,

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South Africa, and then to the University of Port

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Elizabeth, where I studied a bachelor of commerce

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in industrial psychology and business management.

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What I like

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about my role would be offering something to people,

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which is so beneficial to them physically and mentally, seeing progress, seeing change,

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seeing positive outcomes from it, which is wonderful

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interacting with people, I love that – teaching people

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and seeing the rewards that it gives me to educate other people.

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So the downsides for me would be just trying to find your limits

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learning to say no, working within your time frame,

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because if you haven’t got the energy and teaching and constantly

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giving information is quite draining and so you have to be able

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to look after yourself as well.

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So I think it’s finding that.

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The strengths, the skills that you need to be

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an entrepreneur, I think firstly,

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believe in yourself, and even if you’re not sure, give it a try

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because it’s a lot easier than you think when you’re in it,

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especially if you’re doing something that you love and you enjoy.

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And there’s going to be challenges and you have to remember I think

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as an entrepreneur that you’re not the only one doing this.

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There are a lot of people out there doing the same thing.

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And so if you want to succeed in your business,

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you need to find an angle where you can be

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really good at what you do and to stand out within that area.