Programme Director
East London Business Alliance

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  Julie H – ELBA


So I’m Julie. I work for the East London Business Alliance, also known as ELBA I am the Programme Director for employment and skills.


As a charity we exist to connect the private sector with the regeneration of East London and that means many different things. It means connecting businesses with schools, it means connecting businesses with charities to share their skills. My programme is responsible for trying to unlock as many opportunities as possible for local people. We help around 15 hundred people into work, well that’s what we’ve done in the last 2 years which takes our total over 5000 to date. Essentially we’re there to open doors for local people.


So for example last year, over 700 people, 754 to be exact people have found work through the membership base and within the membership base is over a hundred organisations, including the LLDC?? A lot of financial institutions, banks, law firms so we work with those companies on a day to day basis to unlock these jobs. These jobs are then advertised locally, so that local people can access them, send their CVs forward and when people come forward we do a lot of training and development to give them the best possible chance of success.


We want to make sure that we’re putting forward the best local people, so we ensure that we put the right training into place and that our local people don’t stand out, our local people look no different to anybody else applying for the roles, we just want to make sure that our people are at the front of the queue but rightly at the front of the queue.


So the training that we deliver consists of everything from team-working, communication skills, presentation skills, everything basically that a prospective employer would expect an employee to be able to demonstrate whilst at work.


To us it’s about doing the research and ensuring that going into education you’re aware of what your avenues and your options really are. The types of roles that we fill, frequently, range from entry level, what we describe as service based roles. Typically paying London living wages in catering, cleaning, admin, security, portering, entry level technology roles right through to graduate opportunities.


So although we’re a relatively small organisation ourselves we try, where we can to give entry level opportunities to young people starting out in their careers and we give 1 to 2 apprenticeships a year. We’ve been doing it for many years and it’s great because we retain the workers, you know our apprenticeships, apprentices tend to carry on within the organisation and develop careers with us and then go on to even better things thereafter.


After school I studied Health and Social Care at college and didn’t enjoy it to be honest with you, and after that course I wasn’t sure about going to University and decided to get some work experience and it was the best thing I’d ever done. Work experience is the way to get ahead. We’re, as young people today, living in London, how better to accelerate your, you know chances to build capital on your CV than actually have things to put on your CV. Real employers giving you a shot to demonstrate your skills and see how you are in the real working environment.


We always tell people to focus down on their outer package at interview, communication skills, their attire, lets focus on communication skills though, because that can be a real hindrance for a lot of local people, particularly young people and we find it’s often because people aren’t that used, they’re not that used to adapting their communications styles for different environments. It’s simply about working out what your work voice sounds like. Practicing it and demonstrating it, but ultimately as long as you develop the outer shell as I said, the sort of communication skills, the interpersonal skills, presentation skills you can go from one industry to another, you can decide to build some experience in one sector and then transfer it into another sector. That’s the beauty of the labour market, as long as you’re personable and people buy from you, people buy you. In London you’re very likely to make it.


There are so many local opportunities for people looking for work in the next few years. It’s a really exciting and fascinating, and fantastic time to be a young person going through education.


End of Julie H


Julie works on a programme which tries to unlock employment and development opportunities for people in the East London area. She helps people get into roles from entry level up to management opportunities. Julie studied health and social care at college and gained work experience after she completed her course. She loves her current role and feels that it’s a fantastic time for young people as there are lots of opportunities out there.

More information about Vocational and industrial trainers and instructors

average salary

The UK average salary is £29,813

average weekly hours

There are 37.5 hours in the average working week

46%  male 
54%  female 

The UK workforce is 47% female and 53% male

Future employment

Future employment?

? Vocational and industrial trainers provide instruction in manual, manipulative and other vocational skills and advise on, plan and organise vocational instruction within industrial, commercial and other establishments.
No formal educational qualifications are required for entry, although most entrants have qualified in some other area of work and will require a Certificate in Training Practice. Professional qualifications are available from the Chartered Institute of Personnel and Development. NVQs/SVQs in Training and Development are available at Levels 3, 4 and 5.
  • Assesses training requirements and prepares lectures, demonstrations and study aids;
  • Supervises trainee development, assists trainees with difficulties and prepares regular progress reports on each trainee for management;
  • Arranges work experience and instructional visits for trainees;
  • Plans curriculum and rota of staff duties and updates or amends them in light of developments;
  • Advises on training programmes and discusses progress or problems with staff and trainees;
  • Devises general and specialised training courses in response to particular needs.
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