Store Manager

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Toni M

00:00:05 I’m Toni and I work for Vodafone. I’m a store manager. I’m based in Banbury. I originally came to Vodafone eleven years ago and I started working in a call centre. I took on a part-time position because I’d just come off my maternity leave. Within a few weeks I was back to working full time, and from then on things have just moved on. The thing that I, you know, I really love about my job is that it changes all the time. I have my set tasks that I have to do on a daily, weekly or monthly basis, but we’ve always got different people coming in through the door, and there’s always different projects and different challenges. I just think it’s a fantastic job.

00:00:51 As regards my schooling, I stayed on for the first year of sixth form to do A levels and then discovered a course at my local college called a BTEC business diploma. I’ve studied for that for two years. I wasn’t really sure what I wanted to do. I did actually go and work in the city in stocks and shares but I didn’t enjoy it and I left. I took a completely different track then and I went and worked in catering, and went to work in a pub and restaurant business and ended up on the management side of that.

00:01:29 I always felt a pressure from my father to do well. He was an area sales manager and very successful at his role. And I did feel that my career choices were somewhat limited because everything that I discussed with him, he sort of poo-pooed them really. I had a knack for photography, and for drawing, design, but I didn’t want to follow that because my father didn’t expect me to go down that route. He wanted me to be in a business role, which I think is why I ended up working in the city, and then realised too late that maybe this wasn’t the right direction for me.

00:02:12 The big turning point in my life was having my children. Before they came along, all I did was work. Having them just made me step back and think, well, there is more to life than work all the time.

00:02:31 I manage my career with my children with a very good, solid network of family and friends. We still have good quality time. We have good quality time in the evenings. I go to clubs with them. I help out with the clubs that they’re in as much as I can. I still try and create as much time as I can for them.

00:02:53 Art and design is a passion of mine. I do actually attend evening classes for art. It’s great. Maybe one day I’ll turn that hobby into a money earning project but probably now is not the right time.

00:03:12 Well, in five or ten year’s time I’d still like to be working for this company, probably more Head Office based, but exactly what role I don’t know yet because somebody could turn up with an opportunity tomorrow, which is something that happened last year as well. Somebody came to me with an opportunity for another role within the company and I went for it on a temporary basis, so it makes it interesting.

00:03:39 As far as regretting the choices that I’ve made, I do wish that I’d listened to what was inside, to what was going on in my heart, but I did what I thought was expected of me. If anybody wanted any career advice, or advice about life. I’d say go with what you want to do.

00:03:59 End

Toni M is a Store Manager for Vodafone. She says “I really love about my job is that it changes… we’ve always got different people coming in through the door.” She did BTEC Business Studies and did a variety of work in the city and in catering. However she feels “as far as regretting the choices that I’ve made, I do wish that I’d listened to what was inside, to what was going on in my heart, but I did what I thought was expected of me”.

More information about Managers and directors in retail and wholesale

average salary

The UK average salary is £29,813

average weekly hours

There are 37.5 hours in the average working week

59%  male 
41%  female 

The UK workforce is 47% female and 53% male

Future employment

Future employment?

? Retail and wholesale managers and directors plan, organise, direct and co-ordinate the operations of major retail and wholesale establishments in order to maximise business performance and meet financial goals.
Entry requirements vary from company to company. Entrants may possess GCSEs/S grades, A levels/H grades, GNVQs/GSVQs, a BTEC/SQA award, a degree or equivalent qualification. Entry is also possible through promotion after gaining sufficient experience. NVQs/SVQs in Retail Operations are available at Level 4.
  • Appoints staff, assigns tasks and monitors and reviews staff performance;
  • Liaises with other staff to provide information about merchandise, special promotions etc. to customers;
  • Ensures that adequate reserves of merchandise are held and that stock keeping is carried out efficiently;
  • Ensures customer complaints and queries regarding sales and service are appropriately handled;
  • Oversees the maintenance of financial and other records and controls security arrangements for the premises;
  • Authorises payment for supplies received and decides on vending price, discount rates and credit terms;
  • Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
Employment by region
Top 10 industries for this job
Retail trade 239682
Wholesale trade 88684
Sale of motor vehicles 26159
Food & beverage services 19681
Head offices, etc 10973
Rental & leasing 4193
Sport & recreation 3775
Social work 3501
Food products 3450
Warehousing, etc 3299
Employment status

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